Women's Business Coach

The more clarity you have,
the easier it is to progress forward.
- Coach Erin

As a Women's Business Coach for over 14 years, I know that having a clear sense of where you're heading and knowing exactly what you're trying to accomplish is the key to business success.

Without clarity, it's easy for us to get distracted and start heading in multiple directions never gaining the traction needed for lasting momentum.

Through assessments, coaching conversations, and hands-on activities, I'm able to help women business owners create a customized roadmap for starting, growing, and managing their business.

With a clear roadmap in hand, you'll feel more in control and better able to make decisions. You'll have a solid step-by-step plan and the excitement to implement the plan.

Ready to create your business roadmap?

Hi There, I’m Coach Erin, a Women's Business Coach who is strategic, fun, and often entertaining. I'm also a wife, step-mom, dog rescue mom, and cat slave.

A few of my favorite things are weekend get-a-ways with my introverted hubby, spending time at the beach and listening to rain.  I dislike being too hot or too cold, I’m much like goldilocks and prefer the temperature to be “just right.”

And spiders freak me out.

I have mastered the art of nap-taking and am a recovering remodel-aholic and thrift store junky. But, don’t ask my hubby -- he likely not going to agree that I’m recovering.

My top values are purpose, freedom, relationships, creativity, and intuition.

My motivation comes more from a sense of purpose than of power, fame, or financial gain. I highly believe in putting my lifestyle over income gain.

I have a burning desire to grow and improve myself, my coaching skills, my home, my dog grooming skills, and the list goes on forever.

I've been told I'm a catalyst for change.  My mind is always looking for possibilities.

Finding creative and uncommon routes towards goals is what I love and I am masterful at helping others troubleshoot and maneuver challenges.

Conversations filled with possibilities, creative alternatives, and intuitive insights that wander from one topic to another are my kryptonite. 

I’ve been told by past bosses and clients that I have a unique ability to focus on the big picture without losing sight of the details.

Clients have also said that the way I combine information and materials into unique, innovative, and practical solutions is magical.

Some have found my excitement for owning your own business infectious and inspiring.

Others have found me to have the most random thoughts and best last-minute improvisations.

As a business coach, I’m great at helping my clients set goals. But as a business owner, I’m not great at practicing goal setting myself.

I can often be found frittering away time on unproductive tasks, I have a tendency to switch gears mid-stream and I have remnants of ideas never implemented on scratch pieces of papers, excel spreadsheets and google docs.

Thankfully none of this has kept me from running two successful businesses and having a fulfilling career.

When I met with Coach Erin for my curiosity call, I felt like I was sitting in the same room with her. It gave me a chance to get a feel for Erin’s personality, style and if coaching would be a good fit.

It was comforting that the sense I got of Erin’s personality and style from her website was a match to her “true self.”

Bridget Jablonski : Phoenix, AZ

My Career Path

At age 19 and a senior in high school, I was the only one in my class balancing owning my own business with finishing my algebra homework.

I successfully ran 'Nails By Erin' for 3 years before leaving my childhood hometown for the big city of Phoenix, Arizona.

With my Early Childhood Education and Child and Family Studies degree in-hand, I was ready to begin teaching young children. 

The majority of my teaching career was spent working for a non-profit focused on child abuse prevention.

Here I learned to create lesson plans, conduct family home-visits, how classroom design impacted the development of children and how to work with children with developmental delays.

I ended my 10-year career with the non-profit after filling the position of the director of volunteer services for 4 years.

In this role, I marketed the volunteer opportunities, interviewed, trained and placed the volunteers, trained staff on working with volunteers and supported the fundraising department through event planning and donor relations.

Once again I was ready for what was next as I had finished my coach certification with The Southwest Institute of Healing Arts. I had come full circle and was once again owning my own business

For the first three months of my business, I only knew I wanted to help women, but not what type of women or what I wanted to help them achieve.

Then the light bulb went off and I realized that being a business coach for introverts was what I wanted to do and who I wanted to help.

That was in 2006 and it’s still my dream job today. I feel like I've reached my "what's next." I can't imagine doing anything else. I love coaching too much.

Being A Women's Business Coach

Being a coach, owning my own business and helping other female entrepreneurs own their own businesses -- is amazing.

It’s more than just a dream job. It’s my mission and my passion.

Seeing women build their confidence, step fully into being an expert in their field and enjoy the work they do with their clients, I love it.

I love it when I can craft the perfect coaching activity that moves a client from confusion to clarity.

Or when a client experiences such a powerful breakthrough in our session that they can’t sleep at night because they’re too excited.

But, there are parts of coaching female business owners that are tough too.

Being the one to point out when a client is making decisions based on fear isn't easy.

Telling someone that they are in an old behavioral pattern that doesn’t work for them takes a great deal of tack.

Yet, I don’t see myself ever finding a more perfect dream job

Being my own boss and coaching female entrepreneurs lets me use my creativity to:

  • solve problems
  • craft marketing content
  • design branded images
  • develop out-of-the-box solutions.

Coaching allows me to tap into my intuition to hear both what my clients are trying to say and what they are actually saying. 

Working with women business owners has given me a unique opportunity to make a positive impact on the lives of not only my clients, but the work I do with my clients positively affects their clients too. It's a waterfall of a positive effect and I think it's pretty damn cool.

Another aspect of being a coach that I love is the deep connection I’m able to have with my clients.

As an ENFP personality type, the most introverted extrovert, I value connections that go beyond the surface.

The vulnerability and openness coaching requires for both my clients and myself is simply magical.

It’s something most clients don’t expect and often end up valuing it most.

But then again, 97% of my clients are introverts. So, they too value that deep connection.

Who I Work With

In addition to the majority of my clients being introverts, a majority of them also run their businesses primarily from their homes.

While a few offer informational and educational products, the vast majority focus heavily on providing client direct services.

Some provide their services individually while others provide group services, classes, workshops, and presentations.

Over the years, I’ve had the opportunity to work with hundreds of female business owners in a variety of industries.

I’ve worked with cheese-mongers to photographers, accountants to website designers and corporate coaches to personal style consultants.

If you’re curious if I’ve worked with someone in your industry, check out my listing of the different industries I’ve coached women in.

What I've Learned After 14+ years as a Women's Business Coach

Coaching hundreds of women in a variety of industries has made me highly attuned to common roadblocks and mental barriers faced by business owners.

I’ve been able to identify repeated patterns and frequently misunderstood information that is simply part of owning your own business, no matter your industry.

This has allowed me to develop innovative coaching activities and creative strategies to

  • improve my client’s abilities
  • lift their confidence
  • inspire them to gain a new perspective
  • motivate them to reach their potential

Coaching has also helped me hone my ability to adapt my style and approach to each situation and person.

I’m not a “nagging do everything by the books” coach and I'm far from an "inside the box" coach.

I follow my gut hunches and remain flexible in my approach with clients, often creating customized coaching activities just for one specific client.

My Approach to Business Coaching
I focus on:
  • building my client's strengths
  • providing a friendly, non-judgmental setting
  • allowing my clients to speak their truth without fear of being judged
  • being guru free because I don’t believe anyone can be the one and only expert in their field, including me

My goal is that my clients create a business that is authentically them and their own, not a clone of someone else.

I believe each one of my clients is capable of designing their own business.

My recipe for moving clients forward is:

  • 75% Coaching: questions, conversations, and activities
  • 20% Teaching: education, training, and skill-building
  • 5% Resources: tools, tips, and technologies
  • 1.5% Mentoring: sharing my own experience and that of my clients
  • 1.5% Consulting: offering best practices

I coach my clients on:

  • business fundamentals
  • service structure
  • business operations and management,
  • marketing
  • client relations
  • personal development.

My role as a Women's Business Coach is to help my clients untangle their mindset, clarify their goals, regain confidence, get unstuck, and put together an achievable action plan.


My coaching process involves:

  1. looking at the big picture
    (lifestyle, business model, etc)
  2. focusing on the people
    (you and your clients)
  3. apply logic
    (operations, systems, routines, strategies)
  4. consider facts
    (what needs to happen, what is needed to make it happen)

I have some awesome spreadsheets, custom-made coaching activities, and a unique system for business building.

But, I strongly believe that you and your business will be most successful when you create a custom fit-for-you business.

While some of my clients are in the stage of investigating starting a business, others fall somewhere between:

  • ready to start
  • already started     
  • turning a side gig into the real deal
  • modifying a growing business

This is why I take a flexible, adaptable, and customizable approach to work with my clients.

No matter which stage of business development you’re at, I’ll make sure you know and understand the business puzzle.

I’ll teach you a few pieces and give you guidance to decide on other pieces.

And we'll work collaboratively to put the pieces together in a way that has you shouting to the world “I’m open and ready to serve you.” 

When coaching together, we’ll:

  • have conversations that get you excited and motivated.
  • take deep dives into why you do things the way you do.
  • explore traditional and non-traditional approaches to business.
  • brainstorm new ideas
  • revisit old ideas

It’s common that things get shaken up, perspectives get shifted, new ways of thinking get explored and your business will become what you want it to be.

Why Women Hire Me As Their Business Coach

They feel:

  • scatterbrained
  • distracted
  • confused
  • stuck on where to start
  • unclear on what to do next
  • busy but unproductive

They want:

  • a fresh perspective on business
  • to be held accountable
  • a focused plan of action
  • a clearer sense of direction

They are looking for someone to:

  • stop them spinning in circles
  • help them map out strategies
  • get them on the right track
  • help them understand business basics

If you want to be a more confident business owner with a smooth-running business, let's get coaching today.

A Business Roadmap Session is a 60-min private coaching session focused on developing a strategic plan for your business.

We'll get clear on:
- where you are
- your long-term vision
- what could be getting in your way
- how to move you forward

We'll create a:
- next steps action item list
- prioritized to-do list
- growth structure

Prior to your coaching session, you'll be required to complete a comprehensive prep-form so our time together will be the most valuable it can be.

Let's move you forward today!

Business Education and Encouragement
buzzbee:Business Education and Encouragement

Erin Garcia, It Will Be LLC
2101 S. 324th St. #220
Federal Way, WA 98003

erin@coacherin.com

602-499-4825

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A Clarity Call is not a free coaching session nor a sales pitch.

It is a casual conversation where we can get to know each other and decide if my coaching style and programs are right for you.