Business Niche Benefits

business-startup-Business-Niche-Benefits.

Creating a thriving business starts by defining your niche.  It will set you up to achieve better results, quicker and with fewer costs.

Developing a well-defined niche can take trial and error. Don't stress over starting out with a broader niche and then narrowing it down as you work with more and more clients, it's very very common.

Defining your niche requires you to face two fears. The first fear is excluding too many people who could use your services. The second is narrowing so much that there won't be enough potential clients to make your income goals.

The good news is there are hundreds of businesses with some of the oddest niches and they have created thousands and thousands of dollars.

Don't let your fears hold you back from finding the perfect niche for your business. There are too many benefits to be had from a clear niche.

BENEFITS OF A CLEAR BUSINESS NICHE: 

  • Connecting with your audience in a more valuable way is easier.
  • Marketing to a smaller audience costs less.
  • You can easily get a clear idea of what your audience wants/needs.
  • Your marketing is more effective when you know who you're speaking to.
  • Establishing yourself as an expert is easier.
  • Optimizing your online marketing is easier.
  • Developing products becomes easier and faster.
  • You can talk more intimately with your audience instead of using general terms.
  • Achieving consistent results with your clients becomes easier.

NARROWING YOUR BUSINESS NICHE ALSO:

  • gives you a higher perceived value.
  • shows your customer that you are fully committed to them
  • lessens your competition
  • makes it easier for your friends, family, and clients to send you referrals

business ownership coach for solopreneurs and service businessesABOUT THE AUTHOR
Erin Garcia, Business Coach

 

Coach Erin has been guiding new business owners through the process of starting, growing, and managing a service business since 2003. Between coaching, brand design, and website development you might catch her strolling the beaches of Western Washington, visiting family in Arizona, or enjoying a glass of iced tea creekside on her back patio.

→ MEET ERIN    → START YOUR COACHING JOURNEY

Hello! & Welcomehire your first business coach, Erin Garcia

I'm Coach Erin. I help new and emerging business owners
organize ideas
design authentic brands
systematize business
create and implement strategies
improve productivity

If you want to start, grow and manage your online service business with more confidence, consistency, and control, let's meet.

More From The Blog

Easy Affirmations To Boost Your Confidence: For New Business Owners

Stay in the loop – Don’t miss what’s coming next!→ Easy Affirmations To Boost Your Confidence: For New Business Owners Looking for a easy and simple way to boost your confidence as you start your new business? Truth is, there is no new business owner who couldn’t use a boost to their confidence. Reality check…

Read More about Easy Affirmations To Boost Your Confidence: For New Business Owners

Journey To Coaching: A Path From Stressed To Successful

My journey to coaching went like this: I didn’t even know what a coach was or how business coaching worked. I did, however, have a “wake up call” as many would say, that in a way guided me to the idea of coaching. A wake up call that led me to a profession that has come to feel custom made for me.

The catalyst toward me becoming a business coach was an MRI.

Read More about Journey To Coaching: A Path From Stressed To Successful

A Strong Business Vision Makes Success Easier to Achieve

Stay in the loop – Don’t miss what’s coming next!→ A Strong Business Vision Makes Success Easier To Achieve Having a strong business vision is essential. It helps guide us and allows us to really target our business and its message to the right audience. It’s something we can build on and grow into. But…

Read More about A Strong Business Vision Makes Success Easier to Achieve

CONTACT

[email protected]
(602) 499-4825

CONNECT

stay in the loop

don't miss what comes next