Business Testimonials: 7 Ways To Get Testimonials From Your Clients

1. ASK FOR TESTIMONIALS!

Yes, every once in a while a client or customer will give you a testimonial without you asking but.. if you ask for testimonials you'll get them more often than every once in a while.

2. MAKE TESTIMONIALS A PART OF YOUR BUSINESS PROCESSES

When you make asking for testimonials part of your business processes, you’ll gain more testimonials.

At the end of every session/meeting with a client ask them to share their experience.

A few days after you drop off their products, send an email or call them and ask how the products are working.

At the end of your events, presentations or webinars have attendees fill out a survey/feedback form. Be sure to include a checkbox question that asks for permission to use the content of their answers as a testimonial.

3. LISTEN!

Likely your clients are already giving you testimonials. You’re just not hearing their words as testimonial content.

If your client tells you "You are the best.” That is a testimonial.  If they say "Wow, I never thought of _____ like that", that is a testimonial.

Start listening to your clients/customers as they are already sharing testimonials with you and all you have to do is listen, write it down, and get their permission to use it.

4. BE AN INTERVIEWER

Simply asking “will you leave me a testimonial” might get you one but it is not likely. And it is not likely going to be a powerful one.

Ask your clients specific questions about their experience and jot down their responses. Compile their responses into testimonials. From just a few questions you could gather plenty of information for a testimonial. (Example questions below)

5. AUTOMATE IT!

Create an online client feedback form that you send to all of your clients.

After you work with them, ask them to complete the feedback form. Set a feedback survey to automatically email them 10 days after their first purchase.

After you have worked with them for one month or they have had their product(s) for one month send them another automatic email with a survey link.

The longer they work with you the more testimonials you can capture. And you’re also building a great client success story.

6. HAVE SOMEONE ELSE DO IT:

Have someone else contact your clients for you and do the "interview." Sometimes you'll get the most honest responses if someone else contacts your clients/customers and asks the questions.

You could hire a virtual assistant to do it for you or you could swap with one of your colleagues. You can even do these interviews via zoom video and record them. Now you’ll have a video testimonial and can use the content as a written testimonial too.

7. OBTAIN PERMISSION:

If you plan to use the testimonial with the client’s name or if the testimonial has information that would make your client identifiable be sure to have your client sign a testimonial release form.