Business Growth: What you should be tracking

Numbers Don’t Tell Your Success Story If You’re Tracking the Wrong Ones Numbers are important for business growth and every business owner looks at social media followers, newsletter subscribers, and website visitors, and points to those as indicators of success. BUT — The truth is this: Female business owners are comparing themselves to others using…

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How to create better marketing content

If you don’t have a content marketing plan in place for the year or you’re finding that coming up with regular content is a struggle, this post will offer you a little inspiration. Before I get into content creation ideas though, I want to talk a bit about content marketing and the role it can…

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multiple marketing strategies equal disaster for new business owners

I see too many women business owners trying to do multiple marketing strategies. Starting more than one or two strategies at once ends with business owners saying, ” I don’t know how to market”. Even the greatest strategy isn’t going to work if you don’t implement it beyond the surface. It’s easy to think “it…

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Blogging for business can be challenging

Blogging for business can be a challenge. If you’ve told yourself, “I should be blogging,” read on, this blogs for you. After “shoulding” on ourselves about blogging, we often tell ourselves a story. It goes something like this: “(Insert woman’s name) makes blogging look easy. She must have some magic touch when it comes to…

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Best places to market your business

Knowing the best places to market your business starts with getting super clear on who your ideal client. Ask yourself: Where does my client hang out? Where is my client at on a daily basis? If my client were to go somewhere today where would they go? Who knows my client and where is that…

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Business Testimonials

Business Testimonials are one of, if not, the best marketing tool.  According to a B2B Content Marketing Report Survey,  testimonials are more effective than any other type of content marketing. Testimonials can gain the trust of potential clients and convert even the most reluctant into a client. Yet, new business owners often find getting testimonials…

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My Business is Failing, help

Feeling like your business is failing is no fun. Yet, having your business fail in the first year is not uncommon. 22.5% of small businesses fail in the first year. (Office of Advocacy) 5 Main Reasons Your New Business Is Failing: 1. You have your certification, your license, a great set of skills and plenty…

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