Dream Big

A client recently ask me, “Erin, what’s your BIG DREAM?” Little did she know she was asking me an awesome coaching question. A question that made me think, ponder, and consider while also pushing me to put into words what it is I want from my business and my life. Who knows, maybe your BIG…

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Business Testimonials

Business Testimonials are one of, if not, the best marketing tool.  According to a B2B Content Marketing Report Survey,  testimonials are more effective than any other type of content marketing. Testimonials can gain the trust of potential clients and convert even the most reluctant into a client. Yet, new business owners often find getting testimonials…

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My Business is Failing, help

Feeling like your business is failing is no fun. Yet, having your business fail in the first year is not uncommon. 22.5% of small businesses fail in the first year. (Office of Advocacy) 5 Main Reasons Your New Business Is Failing: 1. You have your certification, your license, a great set of skills and plenty…

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Business Niche Benefits

Creating a thriving business starts by defining your niche.  It will set you up to achieve better results, quicker and with fewer costs. Developing a well-defined niche can take trial and error. Don’t stress over starting out with a broader niche and then narrowing it down as you work with more and more clients, it’s…

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