Business Testimonials are one of, if not, the best marketing tool. According to a B2B Content Marketing Report Survey, testimonials are more effective than any other type of content marketing.
Testimonials can gain the trust of potential clients and convert even the most reluctant into a client. Yet, new business owners often find getting testimonials to be a challenge. The fear of feedback is one of the most common fears of new business owners which is why I’m here to offer 7 ways to make getting testimonials not so icky.